Editorial

Item Type Journal paper
Abstract

A full package of media management articles mark this issue of JMM - The International Journal on Media Management. This one deals with a very important issue - the new media impact on traditional media management. Four articles are devoted entirely to the focus theme. The first one tackle the question of new media and the transformation of book publishing industry. Nina D. Ziv of the Polytechnic University from New York reaches into the future facing the book publishing industry. Emergence of a whole range of new media have created important managerial tensions within the book publishing firms, she avers, they are the catalyst of change and are creating opportunities that will enable the industry to regenerate its business.

Authors Schmid, Beat; Glotz, Peter; Gomez, Peter & Mierzejewska, Bozena Izabela
Journal or Publication Title JMM - The International Journal on Media Management
Language English
Keywords Media Management
Subjects other research area
HSG Classification not classified
Refereed Yes
Date 2002
Publisher Institut für Medien und Kommunikationsmanagement, MCM
Place of Publication St. Gallen
Volume 4
Number 2
Page Range 65
ISSN 1424-1277
ISSN-Digital 1424-1250
Publisher DOI 10.1080/14241270209389982
Depositing User Beat Schmid
Date Deposited 23 Mar 2005 16:41
Last Modified 13 Dec 2019 01:19
URI: https://www.alexandria.unisg.ch/publications/9278

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Citation

Schmid, Beat; Glotz, Peter; Gomez, Peter & Mierzejewska, Bozena Izabela (2002) Editorial. JMM - The International Journal on Media Management, 4 (2). 65. ISSN 1424-1277

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https://www.alexandria.unisg.ch/id/eprint/9278
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