Editorial

Item Type Journal paper
Abstract

In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industries

Authors Schmid, Beat; Glotz, Peter; Gomez, Peter & Mierzejewska, Bozena Izabela
Journal or Publication Title JMM - The International Journal on Media Management
Language English
Keywords Media Management , Media Economics
Subjects other research area
HSG Classification not classified
Refereed Yes
Date 2001
Publisher Institut für Medien und Kommunikationsmanagement, MCM
Place of Publication St. Gallen
Volume 3
Number 4
Page Range 191
ISSN 1424-1277
ISSN-Digital 1424-1250
Publisher DOI 10.1080/14241270109389966
Depositing User Beat Schmid
Date Deposited 24 Mar 2005 11:03
Last Modified 13 Dec 2019 01:19
URI: https://www.alexandria.unisg.ch/publications/9305

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Citation

Schmid, Beat; Glotz, Peter; Gomez, Peter & Mierzejewska, Bozena Izabela (2001) Editorial. JMM - The International Journal on Media Management, 3 (4). 191. ISSN 1424-1277

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https://www.alexandria.unisg.ch/id/eprint/9305
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