| Item Type |
Journal paper
|
| Abstract |
In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industries |
| Authors |
Schmid, Beat; Glotz, Peter; Gomez, Peter & Mierzejewska, Bozena Izabela |
| Journal or Publication Title |
JMM - The International Journal on Media Management |
| Language |
English |
| Keywords |
Media Management , Media Economics |
| Subjects |
other research area |
| HSG Classification |
not classified |
| Refereed |
Yes |
| Date |
2001 |
| Publisher |
Institut für Medien und Kommunikationsmanagement, MCM |
| Place of Publication |
St. Gallen |
| Volume |
3 |
| Number |
4 |
| Page Range |
191 |
| ISSN |
1424-1277 |
| ISSN-Digital |
1424-1250 |
| Publisher DOI |
https://doi.org/10.1080/14241270109389966 |
| Depositing User |
Beat Schmid
|
| Date Deposited |
24 Mar 2005 11:03 |
| Last Modified |
02 Jul 2022 00:18 |
| URI: |
https://www.alexandria.unisg.ch/publications/9305 |
Editorial
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