University of St.Gallen
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Institute of Marketing (IFM)

homepage http://www.ifm.unisg.ch
e-mail
phone +41 (0) 71 224 2855
fax +41 (0) 71 224 2835
street Dufourstrasse 40a
post code & city 9000 St. Gallen
   
publications papers (1004)
projects project entries (66)
persons members of staff (29)
   
institute overview Research priorities 2010 - 2012:
- Marketing Logic
- Customer Centricity
- Financial Literacy in Marketing
- Customer Processes and Interaction
- New Revenue Models
- Sales Value and Sales Complexity
- Incentive Systems in Marketing and Sales
- Smart Account Management
- Health Care goes Marketing
- Sustainable Marketing