Profile Page Prof. Dr. Moritz Loock

Profile Picture
Name Moritz Loock
Title Prof. Dr.
Institute/School IWOE - Institute for Economy and the Environment
Address IWÖ-HSG
Büro 52-5224
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
Email address
Phone +41 71 224 2586
Main Focuses management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.
Further fields of research applied theory-practice transfers in the fields of management, music and sustainable business model innovation
Professional Career

Latest Additions (all)

  1. Project Kubli, Dr. Merla Daphne; Loock, Prof. Dr. Moritz & Petrovich, Beatrice (2019) Integrated multi-vector management system for Energy isLANDs [applied research project] .
  2. Item Gamma, Karoline; Mai, Robert & Loock, Moritz (2018) The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors. Journal of business ethics : JOBE, ISSN 0167-4544
  3. Item Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz & Peloza, John (2018) Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches. Journal of Public Policy & Marketing, Vol. 37 (No. 1). 5-22. [img]
  4. Item Kubli, Merla; Loock, Moritz & Wüstenhagen, Rolf (2018) The flexible prosumer: Measuring the willingness to co-create distributed flexibility. Energy policy, 114 540-548. ISSN 0301-4215
  5. Item Loock, Moritz: Heuristics: The role of organizational problems. 2018. - 34th EGOS Colloquium. - Tallinn, Estonia.
  6. Item Cousse, Julia; Vernay, Anne-Lorène & Loock, Moritz: How heuristics are micro-foundations of business model co-innovation. 2018. - European Group for Organization Studies (EGOS).
  7. Item Reuter, Emmanuelle & Loock, Moritz (2017) Empowering Local Electricity Markets : A survey study from Switzerland, Norway, Spain and Germany. [img]
  8. Project Loock, Moritz; Reuter, Emmanuelle & Bohnsack, René (2015) EMPOWER - Local Electricity Retail Markets for Prosumer Smart Grid Power Services [fundamental research project] Official URL .
  9. Item Helms, Thorsten; Loock, Moritz & Bohnsack, René (2016) Timing-based business models for flexibility creation in the electric power sector. Energy Policy, 92 348-358. ISSN 0301-4215
  10. Item Loock, Moritz; Reuter, Emmanuelle & von der Tann, Conrad: Ideal-type business models in local smart grids. 2016.