University of St.Gallen
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Peter Mathias Fischer

title Prof. Dr.
name Peter Mathias Fischer
institute Institute of Marketing (IFM)
publications papers (32)
projects project entries (1)
School SoM - School of Management
university status postdoctor
main focuses Entscheidungsverhalten von Managern und Konsumenten; Sales Management; Sales Control; Store Environments; Country-of-Origin-Effekte; Experimentelle Forschung
fields of research Marketing and Sales Control/Strategic Marketing
Decision Behavior (of managers and consumers)
Country-of-Origin Research
former positions Wissenschaftlicher Mitarbeiter - Doktorand
Postdoc
affiliations American Marketing Association; European Marketing Academy