University of St.Gallen
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Edward Ho

Forschungsgebiete Social influence on consumer behavior (observational learning)
Ubiquitous computing-augmented persuasion in retailing and marketing
Internet of Things as an enabler for value-added business applications
Frühere Positionen Edward's background in sensors, algorithms and feedback developed his research interest in using ubiquitous computing and concepts from social psychology to influence consumer behavior. Prior to his doctoral studies, Edward has worked for several years in numerous engineering positions including as a trainee at Alstom Inspection Robotics (a start-up specializing in automated mechanical inspection) in Switzerland, as a field engineer in Schlumberger (an oilfield services provider) in Canada, and as a researcher at the Karlsruhe Institute of Technology in Germany