University of St.Gallen
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Peter Maas

title Prof. Dr.
name Peter Maas
institute Institut für Versicherungswirtschaft (IVW)
address I.VW-HSG, Büro 53-108, Tannenstrasse 19, 9000 St. Gallen, Switzerland
phone 071 224 7960
e-mail
publications papers (152)
projects project entries (11)
School SoM - School of Management
university status professor
position Professor of Management with special focus on Service, Risk and Insurance Management
Member of the Executive Board of the Institute of Insurance Economics of the University of St. Gallen
Academic Director and Member of the Core Faculty of the Executive MBA in Financial Services and Insurance (MBA-FSI)
main focuses Marketing in Financial Services: Customer Value as strategic management focus
Trends and Transformation in service industries und -markets
Changing Roles of Intermediaries in Financial Services markets
Sustainability and Insurance
Old-age provision: Attitudes and behavior of FS customers
Megatrends 2050: Consequences for individuals and markets
Powerful Interaction Points: Saying goodbye to the channel
Learning from the Best: Cross-industry comparison of Customer Value Management
Segmentation in Emerging Markets
fields of research Financial Services Marketing: Customer Value as strategic focus
Trends and transformations in service industries and markets
Role of intermediaries in financial services markets
further fields of... Sustainability and Insurance
Old age provision: Customer attitudes and behavior
Megatrends 2050: Consequences for future markets
Powerful interaction points of the future: Saying goodbye to the channel
Learning from the best companies: Cross-industry benchmarking of customer value management
Segmenting Financial Services Customers in Emerging Markets
former positions Senior Consultant at an international management consultancy
Managing Director of the Risk Dialogue Foundation, St. Gallen
personal education Banker
talks Topics of recently given speeches:

2050: Megatrends, everyday life, future markets

How insurers think future

Powerful interaction points: Saying goodbye to the channel

Industrialization of insurance in a digitalized world

Digital Challenge: How insurers react to changes in consumer behavior and technology push

Sustainability and Insurance

Multi-Access: Preferred interaction points with customers

Invent the future: How Mega-Trends are shaping the insurance industry

From P to C: Customer Value for Companies' Long Term Success

What business are we really in: Market dynamics in Financial Services
awards Best Paper Award 2008 in Journal für Betriebswirtschaft
affiliations ARIA

SMS Strategic Management Society

AMA American Marketing Association

AOM Academy of Management

AMS Academy of Marketing Science