University of St.Gallen
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Alexander Rossmann

name Alexander Rossmann
institute Institute of Marketing (IFM)
publications papers (25)
projects project entries (2)
main focuses Relationship Marketing, Vertrauen, Social Media in Marketing und Unternehmenskommunikation, Mass Customization, Kooperation in Netzwerken
affiliations American Marketing Association (AMA), European Marketing Association (EMAC), Informs Society for Marketing Science (ISMS)