Profile Page Prof. Dr. Sven Reinecke

Profile Picture
Name Sven Reinecke
Title Prof. Dr.
Function
Institute/School EMBA - Executive MBA, IfM - Institute of Marketing
Address IfM-HSG
Büro 2-356
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address sven.reinecke@unisg.ch
Phone +41 71 224 2873
Homepage http://www.ifm.unisg.ch/reinecke
Further fields of research Kundenbindung/ CRM, Marken- und Kommunikationscontrolling, Marktforschung, Marktorientiertes Health Care Management, Preismanagement, Country of Origin-Forschung (Swissness)
Editorial Boards

Latest Additions (all)

  1. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: “A DANGER FORESEEN IS A DANGER AVOIDED.”HOW THE SOURCE OF AN IDEA INFLUENCES MANAGERS’ EVALUATION BEHAVIOR IN OPEN INNOVATION. 2018. - Global Marketing Conference. - Tokyo. [img]
  2. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: The Customer is Always Right: Negative Side Effects of Open Innovation on Managers’ Assessment of Employee’s Ideas. 2018. - EMAC Conference. - Glasgow. [img]
  3. Item Reinecke, Sven; Annen, Emil; Belz, Otto; Betz, Michael; Reinhold, Michael; Schmitz, Christian; Schögel, Marcus; Tomczak, Torsten & Zupancic, Dirk : Marketing-Kaleidoskop. 2. St.Gallen : Verlag Thexis, 2018, - ISBN 978-3-905819-31-1.
  4. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: Managerial Decision Making in Open Innovation: The Effect of Individual Hierarchy Level on the Evaluation of Customers’ and Employees’ Ideas. 2018. - AMA Winter Conference. - New Orleans. [img]
    Preview
  5. Item Wortmann, Christoph; Fischer, Peter Mathias & Reinecke, Sven: Don't judge a book by its cover. How Big Data changes decision processes of marketing managers. [Conference or Workshop Item] [img] [img]
  6. Item Reinecke, Sven & Wortmann, Christoph: Google Knows it Better ? In Praxis der Sinus-Milieus. Wiesbaden : Springer Fachmedien, 2018, S. 193-207. [img] [img]
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  7. Item Wortmann, Christoph; Fischer, Peter Mathias & Reinecke, Sven: The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers. [Conference or Workshop Item] [img]
  8. Item Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (ed.) : The Management of Luxury. An International Guide. 2. Auflage. London/Philadelphia/New Delhi : Kogan Page, 2018,
  9. Item Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven: Preface. There are no simple answers. In Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (ed.): The Management of Luxury. An International Guide. London/Philadelphia/New Delhi : Kogan Page, 2018, S. XXIX-XLII.
  10. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: Managerial Decision Making in Open Innovation: The Effect of Individual Hierarchy Level on the Evaluation of Customers’ and Employee’s ideas. 2017. - Forschungstagung Marketing Leipzig. - Leipzig. [img]
    Preview
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