University of St.Gallen
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Benjamin Berghaus

title M.A. IIM
name Benjamin Berghaus
institute Institute of Marketing (IFM)
address Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland
phone +41 (0) 71 224 2831
fax +41 (0) 71 224 2835
e-mail
publications papers (25)
projects project entries (2)
School SoM - School of Management
university status doctoral student
position - Doctoral candidate associated with the
Institut for Marketing
- Manager of Research Project
Luxury Brand Development
(in founding)
- Freelance consultant
fields of research Brand-, expansion-, sustainability strategy, consumer insight with regard to luxury consumption, -brands, -market
former positions 07-10 | Porsche Design: Marketing Planning
05-06 | Freelance consultant (luxury market)
04-05 | Porsche Design Driver‘s Selection:
Product Management