University of St.Gallen
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Sven Reinecke

title Prof. Dr.
name Sven Reinecke
institute Institute of Marketing (IFM)
address IfM-HSG, Büro 2-356, Dufourstrasse 40a, 9000 St. Gallen, Switzerland
phone 071 224 2873
e-mail
publications papers (162)
projects project entries (6)
fields of research Strategic Marketing Management
Marketing Performance Measurement
Management decision behavior
further fields of... Customer Retention/ CRM
Brand- and Communication-Controlling
Market Research
Market-oriented Health Care Management
Price Management
Country of Origin Research (Swissness)
additional business Member of the Foundation Board "Stiftung Kinderdorf Pestalozzi"

President of the Board of Directors MPM Market Performance Management St. Gallen AG
editorial board Marketing Review St. Gallen