University of St.Gallen
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Sven Reinecke

title Prof. Dr.
name Sven Reinecke
institute Institute of Marketing (IFM)
address IfM-HSG, Büro 2-356, Dufourstrasse 40a, 9000 St. Gallen, Switzerland
phone 071 224 2873
e-mail
publications papers (161)
projects project entries (6)
fields of research Strategic Marketing Management
Marketing Performance Measurement
further fields of... Price Management
Customer Retention/ CRM
Market-oriented Health Care Management
Market Research
Brand- and Communication-Controlling
Country of Origin Research (Swissness)
editorial board Marketing Review St. Gallen