University of St.Gallen
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Oliver Emrich

title Prof. Dr.
name Oliver Emrich
institute Institute of Retail Management (IRM)
publications papers (54)
projects project entries (1)
School SoM - School of Management
university status assistant professor
position Head of Competence Center for E-Commerce
main focuses Research projects aim to explain consumers' behavior in virtual environments. An additional focus is on the cognitive processing of information from different communication and distribution channels of a company.
Most research projects are conducted in collaboration with companies. Field experiments enables research to assess real behaviors of consumers.
fields of research Cross-Channel Management
Social Media
Social Cognition
further fields of... Personalization
Online marketing
Goal-systems
Mental categorization
awards Media Award of University of St.Gallen (2010, profile area business innovation) for the citation of a research project (Swiss online retailing - online usage) in more than two-hundred media outlets.
additional inform... Publications