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Consumer Shopping Motivation as a Basis for Retail Differentiation: A Cross-Contextual and Hierarchical Investigation

abstract
   
keywords Consumer Behavior, Retailing, Shopping Motivation, Means-End Chain Analysis, Multivariate Statistical Analysis
   
partner Grundlagenforschungsfonds (GFF), Schweizerischer Nationalfonds (SNF)
type fundamental research project
status completed
start of project 2000
end of project 2005
additional informations Wagner, T. (2005): Consumer's Store-Choice Motivations and Retail Differentiation, doctoral dissertation, Bamberg, Difo-Druck.
topics
methods qualitative and quantitative
contact Thomas Rudolph