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Global account management teams: Composition and performance

version abrégée Designing and implementing global account management (GAM) teams represents a key task for suppliers that are expanding the scope of their relationships with global customers. However, research has not provided an explanation of how these teams function and what determines their performance. Extending concepts from several research streams regarding teams in an organization to the complex GAM context, this dissertation develops and empirically tests a framework of GAM team design and performance. From a theoretical perspective, this study makes a contribution by examining this new and emerging organizational form and extending existing research in the area of supplier-customer relationships and organizational behavior. From a practical point of view, this project identifies key success factors of GAM teams and helps companies to achieve better performance with their strategic customers.
   
mot-clé global account management, supplier-customer relationships, teamwork, team performance
   
partenaire
type projet de dissertation
état completé
Départ du projet 2003
Fin du projet 2007
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Contact Yana Atanasova