Defining and evaluating attractive customer segments and development
of alternative business positioning strategies for up2drive.
Channel design development focusing on activities, processes and instruments for partner motivation.
Development of a concept regarding the embedment of up2drive in the multichannel environment of BMW SF.
Identification of an international roll out sequence in order to coast the business model as effectively as possible.
Auditing of up2drive's strategy, concept and roll-out proceedings.
|type||applied research project|
|start of project||2006|
|end of project||2009|
Establishing a direct financing channel, ongoing project support