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Establishing a direct financing channel - Kooperationsprojekt mit up2drive

abstract Defining and evaluating attractive customer segments and development of alternative business positioning strategies for up2drive.

Channel design development focusing on activities, processes and instruments for partner motivation.

Development of a concept regarding the embedment of up2drive in the multichannel environment of BMW SF.

Identification of an international roll out sequence in order to coast the business model as effectively as possible.

Auditing of up2drive's strategy, concept and roll-out proceedings.
   
keywords Channel Development
   
partner
type applied research project
status completed
start of project 2006
end of project 2009
principal up2drive
additional informations
topics Establishing a direct financing channel, ongoing project support
methods Beratungsprojekt
contact Dennis Herhausen