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Product Branding - Kooperationsprojekt mit der Phonak AG

abstract Goal of this project is to develop a new product classification and naming process. This process will enhance product categorization, facilitate general customer comprehension, and structure Phonak's future launch processes.
   
keywords Branding Strategy
   
partner Sonova AG / Phonak AG
type consulting project
status completed
start of project 2009
end of project 2009
principal Cooperation with Sonova AG / Phonak AG
additional informations
topics Branding
methods Beratungsprojekt
contact Dennis Herhausen