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projects

title type start status  
 
Versicherungsdienstleistungen in der Automobilindustr... applied research... 2007 completed
 
Understanding Proactive Customer Orientation: Constru... dissertation project 2007 completed
 
Trade Marketing - Kooperationsprojekt mit der Phonak AG consulting project 2007 completed
 
Touchpoint Management for Sonova AG / Phonak AG consulting project 2010 completed
 
The Store as a Medium - Kooperationsprojekt mit der H... applied research... 2006 completed
 
Product Branding - Kooperationsprojekt mit der Phonak AG consulting project 2009 completed
 
MINI focus segments - Kooperationsprojekt mit MINI (B... applied research... 2008 completed
 
Marketing-Whitebook - Kooperationsprojekt mit der Pho... consulting project 2008 completed
 
Marketing Scenario 2020 - Kooperationsprojekt mit der... applied research... 2001 completed
 
Marketing Innovations - Kooperationsprojekt zwischen ... applied research... 2001 completed
 
Marketing for Financial Services - Kooperationsprojek... applied research... 2006 completed
 
In-Market Management - Kooperationsprojekt mit der Ph... consulting project 2008 completed
 
Identifying strategy process ‘pinchpoints’: A multi-l... fundamental rese... 2011 ongoing
 
Financial Services Trend Analysis - Kooperationsproje... applied research... 2007 completed
 
Establishing a direct financing channel - Kooperation... applied research... 2006 completed
 
Customer Segmentation - Kooperationsprojekt mit der P... applied research... 2008 completed
 
Customer Centricity Implementation habilitation project 2011 ongoing
 
Channel Scenario - Kooperationsprojekt mit der BMW Group applied research... 2008 completed
 
 
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