University of St.Gallen
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Multichannel Strategy Financial Services

Kurzfassung Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
   
Schlagwörter (Tags) financial services, customer buying processes, touchpoint management, multichannel management
   
Partner
Typ Beratungsprojekt
Status abgeschlossen
Projektstart 2009
Projektende 2009
Weitere Informationen
Themen Development of a multichannel strategy in the financial services sector
Methoden Qualitative studies
Kontakt Jochen Binder