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Multichannel Strategy Financial Services

version abrégée Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
   
mot-clé financial services, customer buying processes, touchpoint management, multichannel management
   
partenaire
type projet de consultation
état completé
Départ du projet 2009
Fin du projet 2009
informations additionelles
sujets Development of a multichannel strategy in the financial services sector
méthodes Qualitative studies
Contact Jochen Binder