University of St.Gallen
research platform alexandria
search projects
browse projects
per persona
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
per anno
in base al tipo di progetto

Multichannel Strategy Financial Services

versione breve Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
   
parole chiave financial services, customer buying processes, touchpoint management, multichannel management
   
partner
tipo progetto di consulenza
status completato
inizio progetto 2009
fine progetto 2009
informations additionelles
argomenti Development of a multichannel strategy in the financial services sector
metodi Qualitative studies
contatto Jochen Binder