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Electrolux Switzerland: Publicity and employees

versione breve What happens when employees receive negative information about their company through the media? The goal of this project is to investigate the impact of publicity on employees. In cooperation with Electrolux Schweiz AG we aim to develop a management model that helps firms to adequately respond to publicity.

Was passiert, wenn Mitarbeiter durch die Medien negative Informationen über ihr Unternehmen erhalten? Ziel dieses Projektes ist es, den Einfluss von Publicity auf Mitarbeiter zu erforschen. In Kooperation mit der Electrolux Schweiz AG arbeiten wir an der Entwicklung eines Managementmodells, dass Firmen dabei hilft, in angemessener Weise auf Publicity zu reagieren.
   
parole chiave Publicity, Employee Motivation
   
partner
tipo progetto di ricerca applicata
status corrente
inizio progetto 2010
fine progetto 2011
informations additionelles
argomenti Publicity, Mitarbeitermotivation
metodi Experimental studies
contatto Benjamin von Walter