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Exploring Value Creation Strategies from a Service(s) Perspective

abstract This research project explores changes in value creation in the manufacturing industry as a consequence of the increasing strategic importance of service leading to a trend to break free from the traditional producer-oriented perspective on sequential value creation toward a customer value creation-oriented perspective where value is co-created between parties. The project is financed by the Swiss National Science Foundation (SNF) and will be realized at and in close collaboration with the Insitute for Manufacturing at the University of Cambridge.
   
keywords industrial service management, value creation, manufacturing companies, strategy
   
partner
type applied research project
status completed
start of project 2009
end of project 2009
additional informations
topics Value creation in the manufacturing industry from a service perspective
methods Qualitative and quantitative research methos
contact Thomas Fischer