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External technology exploitation - Involvement of technology market

abstract In the past decades companies have shifted their technology exploitation
activities from a solely internal development of new products to an external
technology exploitation in the markets for technology. External technology
exploitation is not only the mere technology transfer, e.g. licensing
agreements, technology sales, technological collaborations, or divestments
of company units, but includes several managerial tasks as identification of
opportunities or identification of partners. The markets for technology are
characterized by imperfections and only a few firms are able to conduct
external technology exploitation activities successfully. Technology market
intermediaries may contribute to reduce market inefficiencies. But little
research has been done on which activities and tasks have to be
accomplished in external technology exploitation projects and how
technology market intermediaries could be involved in these projects to
increase the project's performance.
The proposed research project will analyze how external technology
exploitation projects can be managed and technology market intermediaries
can be involved to increase the performance of these projects.
   
keywords Intellectual Property Management, Patent Management, Intermediaries, Technology Transfer, Licensing
   
partner
type fundamental research project
status completed
start of project 2010
end of project 2012
additional informations
topics The objectives of the proposed research project respond to the above
mentioned need for research. Therefore, the substantial objectives are the
following:
1. Description of strategic and organizational determinants in external
technology exploitation projects.
2. Identification of activities and tasks that have to be conducted in the
external technology exploitation process.
3. Analysis of the measures of alignment of activities and tasks, and
determinants. Examination of whether and how these activities and
tasks should be transferred to technology market intermediaries to
handle the strategic and organizational determinants successfully.
4. Development of a theoretical model for external technology exploitation
performance.
5. Validation of model in a large scale survey.
6. Development of managerial recommendations.
methods To achieve the objectives of the proposed research project and to answer
the research question a mixed methods research approach will be applied.
This mixed methods research is an approach that will use qualitative and
quantitative approaches in one research project. Due to the lack of prior
research a qualitative analysis is conducted in the beginning. Following a
multiple-case design a model of external technology exploitation involving
technology market intermediaries will be developed and hypotheses will be
derived. In a second quantitative phase the model and the hypotheses will
be tested using a large-scale survey.
contact Martin A. Bader