University of St.Gallen
research platform alexandria
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AUDI International Trend Research Project

Kurzfassung The research cooparation aims to investigate cultural differences within the perception of car designs. Based on research on cultural differences between anglo-american market and the german speaking area the present research projects focusses on differences between China, Germany and USA.
   
Schlagwörter (Tags) Design, Perception, Intercultural
   
Partner Audi AG
Typ angewandtes Forschungsprojekt
Status laufend
Projektstart 2010
Projektende 2014
Weitere Informationen
Themen Perception of Car Design
Methoden Survey, Choice Experiments
Kontakt Sven Henkel