University of St.Gallen
research platform alexandria
search projects
browse projects
après Personnes
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
après Année
selon project

AUDI International Trend Research Project

version abrégée The research cooparation aims to investigate cultural differences within the perception of car designs. Based on research on cultural differences between anglo-american market and the german speaking area the present research projects focusses on differences between China, Germany and USA.
   
mot-clé Design, Perception, Intercultural
   
partenaire Audi AG
type Projet de recherche appliquée
état courant
Départ du projet 2010
Fin du projet 2014
informations additionelles
sujets Perception of Car Design
méthodes Survey, Choice Experiments
Contact Sven Henkel