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AUDI International Trend Research Project

versione breve The research cooparation aims to investigate cultural differences within the perception of car designs. Based on research on cultural differences between anglo-american market and the german speaking area the present research projects focusses on differences between China, Germany and USA.
   
parole chiave Design, Perception, Intercultural
   
partner Audi AG
tipo progetto di ricerca applicata
status corrente
inizio progetto 2010
fine progetto 2014
informations additionelles
argomenti Perception of Car Design
metodi Survey, Choice Experiments
contatto Sven Henkel