University of St.Gallen
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Early Market Signaling in Radical Innovation Development

Kurzfassung Developing radically new products typically entails many uncertainties due to imperfect information about the external environment. At the heart of this research project lies the assumption that a firm's early market signaling behavior in new product development, i.e., a firm's overt external communication processes on a new advanced technology at the early stages of the development process, reduces information imperfection in uncertain environments. Based on this assumption, this research project sets out to study beneficial outcomes and antecedent factors of a firm's early market signaling behavior in new product development for radical innovations.
   
Schlagwörter (Tags) market signaling, radical innovation, market knowledge, new product success, effectuation
   
Partner
Typ Dissertationsprojekt
Status laufend
Projektstart 2010
Projektende 2012
Weitere Informationen
Themen market signaling, radical innovation development, market knowledge development, factors of new product success, effectuation
Methoden Management Survey, Structural Equation Modeling
Kontakt Sven Molner