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B2B Brand Excellence Network

version abrégée The goal of the B2B Brand Excellence research program is that companies collaborate with the Center for Customer Insight (CCI) in developing industry-specific concepts, management approaches and ways to measure brand management in the context of B2B. B2B Brand Excellence is an application-oriented research program. CCI and the other partner companies will set themselves the goal of generating results that can be practically applied and scientifically evaluated (publications). The research program B2B Brand Excellence supports the professionalisation of brand management in partner companies and establishing a comprehensive B2B brand management community.
   
mot-clé Brand Management, Cross Industrial Collaboration, Human Resources Development
   
partenaire
type Projet de recherche appliquée
état courant
Départ du projet 2010
Fin du projet 2012
maître d'ouvrage Axpo AG, Rehau AG, Schindler AG, Swisscom AG
informations additionelles
sujets Brand Management, Cross Industrial Collaboration, Human Resources Development, Brand Implementation
méthodes Focus Groups, Cross Industrial Surveys
Contact Sven Henkel