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B2B Brand Excellence Network

versione breve The goal of the B2B Brand Excellence research program is that companies collaborate with the Center for Customer Insight (CCI) in developing industry-specific concepts, management approaches and ways to measure brand management in the context of B2B. B2B Brand Excellence is an application-oriented research program. CCI and the other partner companies will set themselves the goal of generating results that can be practically applied and scientifically evaluated (publications). The research program B2B Brand Excellence supports the professionalisation of brand management in partner companies and establishing a comprehensive B2B brand management community.
   
parole chiave Brand Management, Cross Industrial Collaboration, Human Resources Development
   
partner
tipo progetto di ricerca applicata
status corrente
inizio progetto 2010
fine progetto 2012
comittente Axpo AG, Rehau AG, Schindler AG, Swisscom AG
informations additionelles
argomenti Brand Management, Cross Industrial Collaboration, Human Resources Development, Brand Implementation
metodi Focus Groups, Cross Industrial Surveys
contatto Sven Henkel