University of St.Gallen
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PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines

Kurzfassung Electric cars are expected to have a major impact in the auto industry given advantages in city pollution, less dependence on oil, and expected rise in gasoline prices. In cooperation with Porsche we aim to investigate how electric engines, which are typically soundless, should sound like from a consumer's point of view.
   
Schlagwörter (Tags) Electric engines, fluency theory, consumer behavior
   
Partner Porsche
Typ angewandtes Forschungsprojekt
Status laufend
Projektstart 2009
Projektende 2011
Weitere Informationen
Themen fluency theory, consumer behavior
Methoden Choice Experiments
Kontakt Sven Henkel