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PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines

abstract Electric cars are expected to have a major impact in the auto industry given advantages in city pollution, less dependence on oil, and expected rise in gasoline prices. In cooperation with Porsche we aim to investigate how electric engines, which are typically soundless, should sound like from a consumer's point of view.
   
keywords Electric engines, fluency theory, consumer behavior
   
partner Porsche
type applied research project
status ongoing
start of project 2009
end of project 2011
additional informations
topics fluency theory, consumer behavior
methods Choice Experiments
contact Sven Henkel