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selon project

PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines

version abrégée Electric cars are expected to have a major impact in the auto industry given advantages in city pollution, less dependence on oil, and expected rise in gasoline prices. In cooperation with Porsche we aim to investigate how electric engines, which are typically soundless, should sound like from a consumer's point of view.
   
mot-clé Electric engines, fluency theory, consumer behavior
   
partenaire Porsche
type Projet de recherche appliquée
état courant
Départ du projet 2009
Fin du projet 2011
informations additionelles
sujets fluency theory, consumer behavior
méthodes Choice Experiments
Contact Sven Henkel