University of St.Gallen
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PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines

versione breve Electric cars are expected to have a major impact in the auto industry given advantages in city pollution, less dependence on oil, and expected rise in gasoline prices. In cooperation with Porsche we aim to investigate how electric engines, which are typically soundless, should sound like from a consumer's point of view.
   
parole chiave Electric engines, fluency theory, consumer behavior
   
partner Porsche
tipo progetto di ricerca applicata
status corrente
inizio progetto 2009
fine progetto 2011
informations additionelles
argomenti fluency theory, consumer behavior
metodi Choice Experiments
contatto Sven Henkel