University of St.Gallen
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CREDIT SUISSE: Activating the Credit Suisse Strategy

Kurzfassung We elaborate on a concept of how to emotionalize corporate strategies and generate the necessary momentum for their implementation by using and emphasizing the the emotional power of the Credit Suisse Brand.
   
Schlagwörter (Tags) Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
   
Partner
Typ angewandtes Forschungsprojekt
Status laufend
Projektstart 2009
Projektende 2011
Weitere Informationen
Themen Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
Methoden Qualitative Interviews, Desk Research, Case Study
Kontakt Sven Henkel