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CREDIT SUISSE: Activating the Credit Suisse Strategy

version abrégée We elaborate on a concept of how to emotionalize corporate strategies and generate the necessary momentum for their implementation by using and emphasizing the the emotional power of the Credit Suisse Brand.
   
mot-clé Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
   
partenaire
type Projet de recherche appliquée
état courant
Départ du projet 2009
Fin du projet 2011
informations additionelles
sujets Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
méthodes Qualitative Interviews, Desk Research, Case Study
Contact Sven Henkel