University of St.Gallen
research platform alexandria
search projects
browse projects
per persona
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
per anno
in base al tipo di progetto

CREDIT SUISSE: Activating the Credit Suisse Strategy

versione breve We elaborate on a concept of how to emotionalize corporate strategies and generate the necessary momentum for their implementation by using and emphasizing the the emotional power of the Credit Suisse Brand.
   
parole chiave Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
   
partner
tipo progetto di ricerca applicata
status corrente
inizio progetto 2009
fine progetto 2011
informations additionelles
argomenti Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
metodi Qualitative Interviews, Desk Research, Case Study
contatto Sven Henkel