University of St.Gallen
research platform alexandria
search projects
browse projects
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year
by project type

PostFinance: Employer Value Proposition

abstract The goal of this project is to develop an employer value proposition that helps PostFinance to attract qualified employees who share the company's values. In order to find the optimal value proposition we test and compare several different positioning statements and key visuals.

Ziel dieses Projekts ist die Entwicklung einer Employer Value Proposition, die PostFinance dabei hilft, qualifizierte Mitarbeiter zu gewinnen, die sich den Werten des Unternehmens verbunden fühlen. Um die optimale Value Proposition zu finden, testen und vergleichen wir verschiedene Positionierungen und Key Visuals.
   
keywords Brand Positioning, Employer Branding, Organizational Attractiveness, Recruiting, Employer Image, Recruiting Communication
   
partner PostFinance
type consulting project
status completed
start of project 2009
end of project 2009
principal PostFinance
additional informations
topics Markenpositionierung, Employer Branding, Arbeitgeberattraktivität, Rekrutierung, Arbeitgeberimage, Rekrutierungskommunikation
methods analyses of internal documents, focus groups
contact Benjamin von Walter