Corporate programs are regularly employed by large corporations as
the main vehicles for the creation of value. Six Sigma at GE, top+
and Fit4 2010 at Siemens, or 55+ at Allianz are a few of the more
widely-publicized examples of such initiatives. In management
literature, the phenomenon of strategic initiatives continues to
draw attention from management scholars. Recognized as the main
building blocks of research on strategic renewal and corporate
entrepreneurship, strategic initiatives have been show to
significantly enhance competitive advantage.
This research project explores the performance consequences of corporate program management and steering. Employing a behavioral perspective within a qualitative research framework, the project aims to identify the mechanisms through which corporate programs affect performance, and then assess whether and how corporate programs legitimate corporate centers through the generation of a corporate surplus.
corporate programs, steering, strategic initiatives, strategic planning,
|type||applied research project|
|start of project||2008|
|end of project||2009|