University of St.Gallen
research platform alexandria
search projects
browse projects
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year
by project type

Performance Implications of Managing Corporate Programs

abstract Corporate programs are regularly employed by large corporations as the main vehicles for the creation of value. Six Sigma at GE, top+ and Fit4 2010 at Siemens, or 55+ at Allianz are a few of the more widely-publicized examples of such initiatives. In management literature, the phenomenon of strategic initiatives continues to draw attention from management scholars. Recognized as the main building blocks of research on strategic renewal and corporate entrepreneurship, strategic initiatives have been show to significantly enhance competitive advantage.

This research project explores the performance consequences of corporate program management and steering. Employing a behavioral perspective within a qualitative research framework, the project aims to identify the mechanisms through which corporate programs affect performance, and then assess whether and how corporate programs legitimate corporate centers through the generation of a corporate surplus.
   
keywords corporate programs, steering, strategic initiatives, strategic planning,
   
partner
type applied research project
status completed
start of project 2008
end of project 2009
additional informations
topics Corporate Programs
methods Qualitative Research
contact Christoph Lechner