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Touchpoint Management for Sonova AG / Phonak AG

abstract Identification and analysis of existing and new touchpoints that provide value for customers. Two goals: (1) Identify gaps between the provided services and customer needs within the touchpoints that the company is currently offering, and (2) Identify and implement additional touchpoints within the channel system that the company has previously not used but are valuable for customers.
   
keywords Touchpoints, Customer buying processes
   
partner Sonova AG / Phonak AG
type consulting project
status completed
start of project 2010
end of project 2010
principal Cooperation with Sonova AG / Phonak AG
additional informations
topics Touchpoint Management
methods End-customer and distribution partner investigations
contact Dennis Herhausen