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Outbound Sales

abstract This project evaluates an innovative sales approach within a pilot study and test market implementation.
   
keywords Marketinginnovation, Vertriebsinnovation, Channel Management,
   
partner
type consulting project
status completed
start of project 2009
end of project 2009
principal BMW Group
additional informations
topics touchpoint evaluation, innovative marketing concepts, innovative sales concepts
methods qualitative methods (focus groups with private and corporate customers)
contact Jochen Binder