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Multichannel Strategy Financial Services

abstract Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
   
keywords financial services, customer buying processes, touchpoint management, multichannel management
   
partner
type consulting project
status completed
start of project 2009
end of project 2009
additional informations
topics Development of a multichannel strategy in the financial services sector
methods Qualitative studies
contact Jochen Binder