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Institute of Marketing

title type start status  
 
Kundensteuerung in Mehrkanalsystemen dissertation project 2005 completed
 
E-Commerce consulting project 2010 ongoing
 
Touchpoint Management for Sonova AG / Phonak AG consulting project 2010 completed
 
Multichannel Strategy Financial Services consulting project 2009 completed
 
Outbound Sales consulting project 2009 completed
 
Product Branding - Kooperationsprojekt mit der Phonak AG consulting project 2009 completed
 
Marketing-Whitebook - Kooperationsprojekt mit der Pho... consulting project 2008 completed
 
In-Market Management - Kooperationsprojekt mit der Ph... consulting project 2008 completed
 
Trade Marketing - Kooperationsprojekt mit der Phonak AG consulting project 2007 completed
 
Versicherungsdienstleistung im Automobilbereich consulting project 2007 ongoing
 
Pride and Prejudice! Promotion or Prevention? - Expla... fundamental rese... 2012 ongoing
 
Bridging the Separate Worlds of Marketing Science and... fundamental rese... 2012 ongoing
 
Identifying strategy process ‘pinchpoints’: A multi-l... fundamental rese... 2011 ongoing
 
The Social Influence on the Adoption and Abandonment ... fundamental rese... 2010 ongoing
 
Perception-Specific Average Causal Effects of Marketi... fundamental rese... 2008 completed
 
Capabilities in CRM – an empirical analysis of situat... fundamental rese... 2007 completed
 
Profilierung und Rationalisierung im Einzelhandel fundamental rese... 1993 completed
 
dayzzi.com – Skalierbare B2B-Businessplattform mit ei... applied research... 2013 ongoing
 
 
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