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Institute of Marketing

title type start status  
 
In-Market Management - Kooperationsprojekt mit der Ph... consulting project 2008 completed
 
Trade Marketing - Kooperationsprojekt mit der Phonak AG consulting project 2007 completed
 
Versicherungsdienstleistung im Automobilbereich consulting project 2007 ongoing
 
Pride and Prejudice! Promotion or Prevention? - Expla... fundamental rese... 2012 ongoing
 
Bridging the Separate Worlds of Marketing Science and... fundamental rese... 2012 ongoing
 
Identifying strategy process ‘pinchpoints’: A multi-l... fundamental rese... 2011 ongoing
 
The Social Influence on the Adoption and Abandonment ... fundamental rese... 2010 ongoing
 
Perception-Specific Average Causal Effects of Marketi... fundamental rese... 2008 completed
 
Capabilities in CRM – an empirical analysis of situat... fundamental rese... 2007 completed
 
dayzzi.com – Skalierbare B2B-Businessplattform mit ei... applied research... 2013 completed
 
Regionalwirtschaftliche Bedeutung des Messestandorts ... applied research... 2012 completed
 
State-of-the-art of research about trade shows and ex... applied research... 2010 ongoing
 
Research Program for Luxury Brands applied research... 2010 completed
 
Health Care Management applied research... 2010 ongoing
 
Next Corporate Communication applied research... 2009 ongoing
 
Trusted Advisor Survey applied research... 2008 ongoing
 
Swissness Worldwide 2010 applied research... 2008 ongoing
 
MINI focus segments - Kooperationsprojekt mit MINI (B... applied research... 2008 completed
 
 
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