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Institute of Marketing

title type start status  
 
dayzzi.com – Skalierbare B2B-Businessplattform mit ei... applied research... 2013 ongoing
 
Customer Segmentation - Kooperationsprojekt mit der P... applied research... 2008 completed
 
Customer Relationship Management - Kooperationsprojek... applied research... 2005 completed
 
Customer Interaction Model of the Future - Kooperatio... applied research... 2005 completed
 
Customer Escapism und Channel Management im Consumer ... applied research... 2005 completed
 
Customer Centricity Implementation habilitation project 2011 ongoing
 
Channel Scenario - Kooperationsprojekt mit der BMW Group applied research... 2008 completed
 
Capabilities in CRM – an empirical analysis of situat... fundamental rese... 2007 completed
 
Bridging the Separate Worlds of Marketing Science and... fundamental rese... 2012 ongoing
 
Aufbau eines direkten Vertriebskanals up2drive - Koop... applied research... 2006 completed
 
55+ - Kooperationsprojekt mit PriceWaterhouseCoopers applied research... 2005 completed
 
20. Januar 2010: St.Galler Handelstag 2010 - Mit Inno... other project type 2009 completed
 
 
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