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Institute of Marketing

title type start status  
 
Capabilities in CRM – an empirical analysis of situat... fundamental rese... 2007 completed
 
Bridging the Separate Worlds of Marketing Science and... fundamental rese... 2012 ongoing
 
Aufbau eines direkten Vertriebskanals up2drive - Koop... applied research... 2006 completed
 
55+ - Kooperationsprojekt mit PriceWaterhouseCoopers applied research... 2005 completed
 
 
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