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Valora Kiosk of the Future

Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles & Elgar Fleisch

abstract Understand and experiment with the relationship between consumers, social media and products in a live setting. The focus will be on public displays and mobile phone applications at various small-retail outlets, leading to a “kiosk of the future” where digital information co-exists with traditional media and consumer products.
   
keywords Social Networks, Digital Signage, Pervasive Advertising
   
partner
type applied research project
status completed
start of project 2010
end of project 2011
additional informations
topics Effect of Digital Signage on Online Social Network Activity and In-Store Sales
methods Panel Data Analysis and related Longitudinal Regression Models
contact Christian Hildebrand