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Enablers and Facilitators of Reverse Innovation - Evidence from Western Multinational Corporations

abstract The burgeoning phenomenon of reverse innovation – i.e., low priced, good-enough products developed in emerging countries which are taken to the markets of developed countries – has recently attracted much academic and managerial attention.

Although extant literature provides numerous examples of reverse innovation, most are anecdotal and scarce on empirical insights. Existing scientific literature on the internationalization of innovation is still based on the conjecture that western technology-intensive companies leverage and exploit home-generated knowledge to foreign markets. Thus, current literature lacks empirical insights on how Western MNCs implement strategies, structures, and processes as well as build up capabilities that enable the development of frugal innovations and subsequently their ‘reverse’ diffusion to markets in developed countries.

The purpose of the research projecth is to respond to this gap and to explore the phenomenon of reverse innovation for Western MNCs. In particular, the research aims at identifying strategy, structure, process, and capability related patterns that mark prerequisites for enabling and facilitating reverse innovation.

The research project is financed by the Swiss National Science Foundation (SNF) and will be realized in close collaboration with researchers at the Judge Business School, University of Cambridge.
   
keywords Emerging Markets; Frugal Innovation;China; Global R&D;
   
partner Judge Business School, University of Cambridge
type applied research project
status ongoing
start of project 2011
end of project 2012
additional informations
topics Reverse Innovation; Frugal Innovation;
methods Qualitative Research Methods
profile area SoM - Business Innovation
contact Bastian Widenmayer