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Customer-integrated innovation management

version abrégée We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offerings
   
mot-clé innovation management, SMEs, small businesses
   
partenaire
type Projet de recherche appliquée
état courant
Départ du projet 2005
Fin du projet 2019
informations additionelles
sujets innovation management, SMEs, small businesses
méthodes Interviews, surveys, scale development
profile area SoM - Business Innovation
Contact Alexander Fust