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Customer-integrated innovation management

versione breve We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offerings
   
parole chiave innovation management, SMEs, small businesses
   
partner
tipo progetto di ricerca applicata
status corrente
inizio progetto 2005
fine progetto 2019
informations additionelles
argomenti innovation management, SMEs, small businesses
metodi Interviews, surveys, scale development
profile area SoM - Business Innovation
contatto Alexander Fust