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Corporate Culture and Values Survey

abstract The project aims at analyzing the principal's central values and corporate identity based on the perceptions by its management and employees.

To do so, current associations with the principal's corporate identity, its corporate culture as well as future needs and expectations are to be identified. Based on these crucial criteria, the existing values definition will be specified and simplified, incorporating operational elements such as corporate messages, reasons to believe and the updated corporate strategy. In sum, a differentiation as well as an integration of “old” and “new” culture and values will be achieved based on experiences and recommendations from within the firm.
   
keywords Corporate Identity; Corporate Values
   
partner
type consulting project
status ongoing
start of project 2008
end of project 2008
principal not public
additional informations
topics Corporate Identity; Corporate Values
methods Interviews, Quantitative Survey
contact Christian Fieseler