University of St.Gallen
research platform alexandria
Projekte durchsuchen
Projekte filtern
nach Person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
nach Jahr
nach Projekttyp

Customer-integrated innovation management

Kurzfassung We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offerings
   
Schlagwörter (Tags) innovation management, SMEs, small businesses
   
Partner
Typ angewandtes Forschungsprojekt
Status laufend
Projektstart 2005
Projektende 2019
Weitere Informationen
Themen innovation management, SMEs, small businesses
Methoden Interviews, surveys, scale development
Profilbereich SoM - Business Innovation
Kontakt Alexander Fust