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Customer value of smart metering : Explorative evidence from a choice-based conjoint study in Switzerland

Simon Kaufmann, Karoline Kuenzel & Moritz Loock

version abrégée Implementing smart metering is an important field for energy policy to successfully
meet energy efficiency targets. From an integrated social acceptance and customerperceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based
conjoint experiment with Swiss private electricity customers. The study finds that
overall customers perceive a positive value from smart metering and are willing to
pay for it. Further, based on a cluster analysis of customers’ value perceptions, we
identify four customer segments, each with a distinct value perception profile for
smart metering. We find that energy policy and management should integrate a solid
understanding of customer value for smart metering in their initiatives and consider
different smart metering market segments within their measures.
   
Genre Journal paper
   
mot-clé smart metering, customer value, conjoint analysis, cluster analysis,
energy policy
   
Projet IMPROSUME - The Impact of Prosumers in a Smart Grid based Energy Market
langue English
kind of paper journal article
date de sortie de la publication 2-2013
journal Energy Policy
maison d'édition Elsevier (Amsterdam)
ISSN 0301-4215
ISSN (online) 1873-6777
DOI 10.1016/j.enpol.2012.10.072
émission du journal 53
numéro du journal 02
page(s) 229-239
Review Double-Blind Review
   
citation Kaufmann, S., Kuenzel, K., & Loock, M. (2013). Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland. Energy Policy, 53(02), 229-239, DOI:10.1016/j.enpol.2012.10.072.